Having your own unique email address is very important if you are running a business website. In many ways, it helps in building your brand and credibility. For instance, consumers tend to put more trust in businesses with custom email addresses compared to those who have generic addresses from free providers like Gmail and Yahoo Mail.
But before you take the leap towards a custom email address, there are certain factors you must consider:
In this day and age, ensuring the safety of your email data is of paramount importance. Most hackers and scammers target email addresses because it’s often easier to get inside them. This shouldn’t be much of a problem if your email provider has a very secure infrastructure. The provider should have an encryption system in place that protects all your information.
- Support Structure
Don’t settle for anything less than around-the-clock customer support. When you encounter problems, fixing them should just be a matter of calling the provider. Imagine the losses on your part if your clients can’t send you nor receive an email from you.
- Uptime Rate
The general rule is that your email should rarely go down. It should have an uptime rate of not less than 99% especially if it’s what you primarily use in communicating with your customers. If your email stops working, your business will halt to a standstill until the issue is fixed.
What are the capabilities of your email provider? Can you sort and categorize all your messages? How many messages can you save within the platform? What are security measures in place to screen out spam messages?
These are just some of the necessary questions you must ask to determine the main features of your email provider.
In seriously considering all of these factors, you have much better chances of landing a reliable email hosting provider. It’s worth mentioning here that this provider is usually your server host. So take a close look into the host’s email hosting capabilities before you avail of their services.